• Tiffany

Charlotte Tilbury U.S. Store Launch Event


During my time as Director at Caruso, I managed the digital promotion of celebrity makeup artist, Charlotte Tilbury's first retail store launch in the US.


Campaign Summary:

•Partnered with creative and other XFN teams within Caruso and the Charlotte Tilbury's brand on assets for promotion of the live event.

I attended the launch event, capturing and posting content in real time across owned social channels including still, video and content copy.

•Worked with the Charlotte Tilbury team on influencer selection, approval and cross promotional social support.



Results:

•19K+ engagements across Instagram, Facebook and Twitter

•Content cross promoted on the The Grove, Charlotte Tilbury and beauty influencer social channels.