EA's Real Racing Game Launch
Updated: Feb 7, 2021
Kudos to my EA Real Racing team on the March 2013 launch of the much anticipated mobile racing game. Photo shoot complete and our partnership with actor/influencer Donald Faison was a success in promoting the much anticipated racing game.
We leveraged Donald, die hard racing and gaming fan, to create original content for social media to promote the new game including static images and video.
In addition to partnering with Donald Faison, we worked with other influencers with dedicated followers including YG and the band Hollywood Undead. We also brand leveraged partnerships with Belkin and Google Play.