EA's Tetris Blitz Activation at the Variety/Emmy’s Event
Updated: Feb 7, 2021
To promote the launch of EA’s newest game, we created a Tetris Blitz lounge at Variety’s Emmy Studio event in May 2013. Top actors and actresses got together for a photo shoot & panel and interacted with the Tetris Blitz brand.
Goal: Increase the awareness of Tetris Blitz by leveraging the buzz around the Emmy’s and available talent to create content that EA and Tetris fans can engage with.
Strategy: Full Social Marketing strategy including but not exclusive to live event posts on social media, photo albums created for social sharing and celebrity and TV show integration in social posts for greater awareness.
Check out the Tetris Blitz Facebook page for the most up to date details on the much anticipated game.