Facebook Indie Contest
Leading the Marketing strategy and management for Facebook's first gaming contest was exciting and new for the team and a privilage for me. Working with cross functional teams to launch a successful campaign targeted to Indie Developers the US and Canada proved to be a success for the team and led to future opportunities to reach a more niche indie audience.
Goal: Inspired by Indie developers continued force behind creativity within the games industry, identify and encourage these niche developers to leverage Facebook's tools to increase the success of their games.
Strategy: Launch a 2 week contest with expert Facebook panelists reviewing each game on the originality of their ideas, the strength of their execution, and how well the gameplay ties each element together.
Selecting 5 games and their creators, who received a $10,000 USD ad coupon from Facebook, one month of fully-managed creative services from a Facebook Marketing Partner, Bidalgo and creative production account setup and management to help them take their game to the next level.
Drive initiative from concept to execution
Landing page development and flow
Legal and contracts approval to partner with third party developers
T&C's + FAQ creation
Manage promotional assets and strategy to promote the contest and winners at the conclusion (blog post, email marketing, social media strategy, website promotion)
Work directly with winners on legal approvals and ensure prize delivered virtually
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