• Tiffany

Nintendo Switch Launch Event with Top YouTube Creators

My team and I secured top gaming and lifestyle influencers, Smosh Games and Game Grumps to contribute to the GTM plan for Nintendo's latest hybrid video game console, The Nintendon Switch.

For the launch we worked with a creative agency to create original content and film influencers on a three part video series where influencers used features of the gaming console and games to win challenges.

The video series was featured on client, Nintendo's YouTube channel with teaser clips shared across influencer channels for increased awareness and to drive followers to YouTube's channel.