• Tiffany

Movies In The Park Partnership w/ Who What Wear


As Director at Caruso, I created the social content strategy and managed live content creation for the Citi sponsored, Who What Wear Summer Movie Series. The series consisted of a multi-week cadence of movies in the park at The Grove to increase on property traffic and classify The Grove as a destination experience location in Los Angeles.


Campaign Summary:

•Partnered with fashion brand, Who What Wear team on influencer selection, approvals and reporting

•I attended the series of events and ensured brand representation was captured and shared across social channels including food & beverage and fashion sponsors.

•Worked with brand sponsors, Who What Wear and Citi on asset creation, legal approvals and strategy to promote both before and during the event.

•Managed post event reporting and key learning discussions with internal and brand partners.



Results:

•9,120 IG story views

•3,260+ total engagement

•48,267+ total views

•Social promotion across The Grove LA, Influencer and Who What Wear Facebook, Twitter and Instagram